The Good Roll Decorates AFAS Live!

In April, we announced that AFAS Live, one of the largest and most iconic venues within the Dutch music industry, took a giant step towards sustainability by switching entirely to bamboo toilet paper from The Good Roll! This was a mega achievement if you ask us, which we are still incredibly proud of to this day. But AFAS didn't think just those rolls were enough; "we want more", they thought. And of course, The Good Roll wouldn't be The Good Roll if we didn't get mega creative with that. You ask, we deliver!

Pot of Art

Hold on tight, because we can finally announce that ALL the toilets at AFAS Live are plastered with our own unique The Good Roll designs, courtesy of an amazing collaboration with Groove Graphics. The moment you take a break from the music serenades, you can hide in the toilet and admire the beautiful, colourful and inspiring designs specially designed to brighten your experience. We are full of praise for this gigantic achievement and the creative freedom AFAS has given us.

WC Wow-Factor

AFAS Live attracts more than 500,000 visitors every year. That means 500,000 people get the chance to discover the importance of small, sustainable changes and hopefully get inspired to support our mission. It is bizarre to think that a simple visit to the toilet can help raise awareness of sustainability and environmental friendliness.

For us, this project is a great example of how collaboration and creativity can go hand in hand to make a positive difference. We would like to thank AFAS Live for their trust and vision, and Groove Graphics for their craftsmanship and dedication.

When are you going to admire the cool toilets and have a dance?